The right customer experience that engenders that true loyalty with that customer. And one of the things that we are trying to do with that last mile is bringing in the right customer experience. The good news is that partners like Annex Cloud, you are building technologies on top of this platform that Microsoft provides to deliver the last mile to our customers.Ībsolutely. So, that's the goal of technologies like, again, Azure Data Factory, Azure Synapse and Azure Databricks. And most importantly, how can you do this in real time with security and respecting the user's privacy? So Azure Data Factory, Azure Synapse, and Azure Databricks are services on the Microsoft Azure that allow partners, customers to ingest all this data, process this data and give the business user important insights. It could be data from your credit card transaction. It could be data from different ERP systems. The good news is on Microsoft Azure, we have several technologies to enable you, as a business partner, as a technology partner, to ingest data from different data sources. It's all about being able to process data, to ingest data and process that and transform that in ways that your end user, your business users can understand. Now, to your question about the challenges we have to be able to build a solution like this. How can you combine that data to provide a final source of truth about your customer?Īnd in fact, I was looking, I was just researching on this at Gartner, and today, the market for the customer data platform is around $2 billion, but we expect that in five years, this is going to represent a $10 billion market for ISVs is for technology providers who are building solutions around customer data platform, around a customer golden record. This concept of a solution that provides a customer data platform, which is essentially a solution that can combine data from different data sources with different end points. And when we think about the metrics that we want to improve with solutions that provide a customer golden record, we are thinking about how we can increase conversion rates, how we can understand where you allocate your advertisement budget? How do we drive brand loyalty? So, that's what we are thinking when we are trying to build solutions around the customer golden record.Īnd with that, in the market today, not only Microsoft, this is more a movement in the industry. I like to say that technology is an enabler for the business. And indeed, this is a scenario that is a priority for us, Microsoft, and is a priority for our customers, especially in the retail space. I mean, what are your things that you've seen that have helped from a technology perspective for people to get there? I know this is a problem that you've seen across many different technology stacks that you integrate with as well as customers yourself. But from a technology perspective, doing that is a challenging piece, because customers have lots of different systems, lots of different channels that they collect data from. And from a business perspective, that's very important to consolidate all your data into a single record, that allows you to segment off of it, that allows you to get all the customer information in a single place. And as we think about how we can help customers together, one of the big discussions, especially in the CRM space, is getting to that golden customer record. So, this partnership with your team has been great because we have been very connected in building new solutions together on Microsoft Azure and Dynamics 365. And I've always worked with software development or leading software development teams and I always focus on bringing new solutions, bringing new products to market. I started in Brazil, moved here to the US six years ago. And basically what I do, I work with strategic independent software vendors and software as a service providers, like you, to bring new solutions to the marketplace so we can enrich our commercial marketplace and benefit our customers.Īnd I've been with Microsoft from 10 years. Yes, here at Microsoft, I'm a Partner Technology Strategist, and I work for an organization called One Commercial Partner. Again, thank you so much for the opportunity. Well, Eumar, if you don't mind starting with a little bit of an introduction of your role at Microsoft, what you do and how you help customers and partners, that would be great to kick things off.Ībsolutely. Today, I'm very, very excited to bring in Eumar Assis from Microsoft. Hello and welcome to another edition of Annex Cloud Market Movers, where we bring in experts and luminaries to help us understand how we can grow our businesses.
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